I don't think that look is music related at all. That looks like a photoshoot for Marie Claire or something (they do a lot of outdoor stuff and idk, the styling looks very MC to me).
In the past, every album cover (LOUD, UA, GGGB etc) hairstyle has been her look for the era (at least the start of it). I don't think she's wearing that wig for more than 3 days.