I'm only excited for it because:
1. It's the fourth (technically third) single, but the first collab/the song that will be the single during the album's debut week. It's bound to get a huge push.
2. It's new Rihanna music. Duh.
3. All the other females have been releasing **** songs so I think she'll have an easy time hitting #1 if it's half as good as LTWYL.