This song gives me Rumor Has It vibes... I'm expecting a similar or slightly better chart performance. The problem for Adele is everyone already bought the album.
I went on a road trip some days ago and Water Under The Bridge is one of the greatest songs to listen on the car speakers I've heard!! But I like this one too.
I don't think Send My Love will sell the cd. It's too Taylor Swift/ of the moment. It doesn't represent her core audience well. This era is weird singles wise. Does Adele even care? You know you that bitch you don't even have to give a f and you're still winning.
It's a good thing that her core audience has already brought the album, then! Send My Love is marketing the album to a different group of people.