10:24AM - “Apple has paid developers more than $3b.” New app today: Cards. “Create and mail beautiful cards right from your iPhone or iPod touch.”
10:25AM - “We’ll print it on high quality 100% cotton paper.” Nice! They’ll print it and mail it — push notification on mail delivery through USPS. “Very cool.” Applause. Hmm, paper. Okaaay.
10:26AM - “We’ll affix Apple designed postage to the card.” Of course you will! $2.99 in the US, $4.99 anywhere else. Oct 12th.
10:27AM - iOS 5 time! “We’ve already seeded more than 100k developers, and they love it. We can’t wait to get it in everyone else’s hands.” Recap time! 200 new user features, talking about ten of the top.
10:28AM - Notifications! Yeah, you know all about this one. iMessage. New iOS-based messaging service, which I assume you’ve probably heard of as well by this point!
