Premiering it on Snapchat is not a bad move.
The general public won't download it to watch it. They will watch it tomorrow when it goes on VEVO. These streamings aren't lost.
Plus, fans like us will watch it again because it was so small on the app.
I still don't get who on her team thought premiering this on Snapchat would be a good idea. She really needs to stop trying to get kids to like her and just focus on her core fanbase, they're the ones who buy her music.