The VFX do not hide the poor cinematography and lack of direction. Madonna's Frozen is of a similar setting and tone but with far more thought gone into it.
They should have chose a more majestic landscape like iceland instead relying on annoying lense flares and filters to give off an impression of magic.
I remember seeing MTV's 'Making the Video' in the 00's and artists tooking like 3 days of shooting to shoot a decent music video, why it seems like RIhanna always shoots her videos in like 2 hours?