Quote:
Originally posted by 6_INCH_HEELS
It's their faults. How could so many business minded, successful artist come together and not put together a coherent, vibrant roll-out that demonstrated the exclusiveness of the platform, instead of broadcasting to the world how they wanted more money.
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The saddest thing is that they have a value proposition : they have a better sound system and their platform is apparently better but the whole way they go about the business is bad marketing. And I don't even have a problem with telling people the streaming site is for artists to make more profits but that's not something your buyers care about so that shouldn't be the first thing you communicate on.
So everything they do now, mostly big exclusives like Beyoncé, Kanye etc
makes it feel like they are "forcing" people to join their service, as if they do not let the public to decide how to consume music, that the choice of the Tidal's platform is imposed to them. And that is why people end their subscriptions at the end.