Artist don't make that much money from their albums anyway.
Releasing music usually raises the artist's profile in terms of headlines and social media power which is heavily counted for this list.
Beyonce has had that social media bump with the Superbowl and Pepsi and H&M endorsements but Gaga has been MIA for months and months. It is very impressive.
"Since appearing on the cover of FORBES last year, the Canadian crooner has toured the world, picked up another 20 million Twitter followers and earned another $58 million (that sum would have been even higher if we hadn't credited him with a double-digit million-dollar merchandise advance last year). With stakes in startups including Enflick, Tinychat and Spotify, he shows no signs of slowing down."
So rihanna has most press mentions, 2nd biggest on social networks and made 43M and still isn't top 10? Ok :toofunny3
They factored in a new category - Marketability (LMFAO)
Quote:
We’ve revamped our algorithm for the 2013 Celebrity 100 with the goal of making a cleaner list that better reflects what accounts for celebrity power. In the past, we’ve given extra weight to magazine covers based on the logic that publications only select powerful, popular people for their valuable cover space.
But that emphasis had started to reward reality stars who know how to work the tabloid media but don’t actually have what we would consider power.
So we’ve scrapped that part of the metric. In its place we’ve turned to E-Poll Market Research, an Encino-based company whose E-Score Celebrity metric ranks 6,600 celebrities on 46 different attributes. We’re using the company’s E-Score number to come up with our Marketability Rank, a measure of how desirable each celebrity is to marketers.
I understand they're actors and the movie market is more global but please.
BYE, i refuse to believe that Madonna 54 years old is only 8 point behind lady gaga who is 27 years old and in the peak of her career in the Marketability rank, no a woman in her 50's almost as marketable as a girl in her 20's