His marketing team is off the chart.
1. He announces the iheart radio performer on the today show and the single
2. he premiere the song with iheart radio and most top 40 stations. they were playing it every hour
3. He's been been doing twitter follow spree with a link of the song to itunes
4. He's been doing interviews left and right
5. He changes the thumbnails to all of his videos to want to want me
6. It's only been 2 days and it's already show result. WTWM is already top 25 on itunes and climbing