Edit in this:
Per label sources, "Hello" also set the single-day U.S. streaming record on Saturday with a whopping 2.3m total streams. The previous record-holder was Columbia labelmate One Direction’s “Drag Me Down,” with 1.8m U.S. in its first day. And it's not like Adele is driving fans to Spotify and Apple Music to get those numbers, as Bieber and 1D have done.
Indeed, she's not doing anything—it's happening organically.