You know, to be honest, I didn't know why everyone loves XO so much when I first listened to it, it was an ok song but really nothing special, and I've sat down and watched the video and focused on it and I really got it you know. It's that moment when everyone is rushing around you (like in a carnival) but you actually see only that one person and it's that slow motion feeling even when everything around you is hectic.
I really get what she meant with the visual album, it's an experience.