Reed recalls, “It took us about seven hours to make ‘No’, from the first notion of the concept to the completion of recording. I remember that [another] session for the day had cancelled and I got a text from Meghan around noon who seemed to be in a weird state. It turns out our other mutual bestie L.A. Reid had just heard this body of work that she had been hard at work on for a long time and told her she had no first single. She was angry and rushed over to my space. I hit up the writer genius J Kash and the three of us simply harnessed all that fiery energy she was feeling.”