But honestly, I see EHC doing moderately. I don't see it being summery. If anything, they should've released it as the third single instead of 22 in the Winter/Spring so it would've SMASHED along JGMAR, WIWYM, and Stay.
I personally still believe that Red is the best choice for Pop in the summer. I don't understand why her team/label doesn't see that Red has a huge potential. Hopefully, they'll release it to Pop right after EHC.
I also think EHC might not do that well because I never even liked the track before I saw the music video. I thought it was a snooze-fest as all of Ed Sheeran's singles were boring to me. So if the GP hears this on the radio and think this is boring? It's not going to excel. Ed Sheeran's songs does not sell well and I'm concerned that this will be another flop for the era. Her team doesn't need to make any more fatal mistakes (22 and EHC), it's killing the era.
Where did you find this? And, I find it interesting that Republic is the one pushing EHC, not BMR. I'm guessing that Republic is going to make EHC Ed's third single in the US.
But State of Grace?
AllAccess + my keyboard. Everything Has Changed is correct but State of Grace is just me, trolling.
WANGBT debuted and peaked at #13 because it had a radio deal, it spent only 6 weeks on the chart, and I think since its debut the song only decreased every week.
So I wouldn't call it a cross-over smash.
Begin Again was forced hit. It stalled at #10 for 4 weeks and after it peaked at #3 it fell like a rock having almost no longevitity.
Highway Don't Care I think it peaked at #1 but I think it peaked kinda early but it has good sales and it was featuring Taylor.
Red being only sent to Country is the best option to havr a Country SMASH, maybe they can send it to Pop after it peaks on Country like they did with Cruise, but if they send it to Country and Pop at the same time Country might reject Red...
I don't think sending EHC to Pop is the best idea but since 22 already peaked there they need a song on Pop, but releasing this WW is a good idea especially in Europe where Edd is huge and his album + sold like 3 million in Europe alone so this song might help her in European countries and maybe after this song peaks on Pop they can send Red to Pop...
As disco said earlier, radio will be full of dance-pop/urban-pop songs about partying, drugs, sex, etc. (We Can't Stop and Right Now are just the begining). That will make EHC stand out. The summer ballad move is a risky one, but I think they an make it work, specially if She gets some AC/HAC/AAA support.
