Will Lady Gaga's 'Born This Way' Sell 1 Million In Its First Week?
One thing is nearly certain: we're going to have a new No. 1 on the Billboard 200 albums chart next week -- and it will be Lady Gaga's "Born This Way" with perhaps 1 million sold in its first week.
Industry prognosticators suggest the set, the diva's third, could flirt with the 1 million threshold by week's end on May 29.
If "Born This Way" hits the magic 1 million mark, it will be the 17th album to sell 1 million copies in one week, and the first to do so since Taylor Swift's "Speak Now" debuted at No. 1 on the chart dated Nov. 13, 2010 with 1.05 million.
No stone was left unturned by the folks at Gaga's label and distribution company (Interscope and Universal Music Group, respectively) when it came to finding opportunities to promote the album and to sell it in unconventional ways and locations. "Born this Way" is stocked everywhere from Starbucks and CVS Pharmacies to Whole Foods and Walgreens.
The one unconventional promotion
that Gaga's record company wasn't affiliated with was Amazon MP3's amazingly low 99-cent, one-day discount on the set on May 23. Sources indicate that the stunt may have brought in more than 300,000 downloads of the album alone.
Considering it was only two weeks ago when industry folks were projecting that "Born this Way" was "only" going to sell around 500,000, having it approach 1 million (even with Amazon MP3's 99-cent stunt sales goosing the first week) is mighty impressive.
http://www.billboard.biz/bbbiz/indus...05203792.story
God i hate her.
