well releasing a single on a Monday and the video right after on a Thursday is far from perfect, but it's above her standard at least.
Well when dealing with the likings of Rihanna and Beyoncé they don't go by the industry rules. They release on which ever days they feel like on their terms because they know their stuff will be big regardless. Their strategy is whatever they make up on their own. With that being said this roll out has been her best in awhile
I'm truly expecting moderate success for this song due to KIB, and LOTB not gaining much traction. However , I LOVE LOVE LOVE this Song. It's a grower the more you listen the more it grows on you. The video looks promising and like a new plateau for Rihanna which is refreshing to see 11 years into her career.
If this song gains traction on radio I can see it doing well. I'm so proud of her for not passing on this song but more importantly not putting this on Anti.
