This song is incredible. One of the best songs she's ever recorded, which is saying something considering how amazing her other songs since GGGB have been.
1st listen: OMG this sounds HOT but Rihanna sounds different and it may be TOO dancey
2nd listen: Ummm maybe I was too hyped up.... It may be a bit too much
10th listen: The chorus hits HARD! OMG this song Really is on fire!
20th listen: Im starting to love the whole song... From the lalas in the beginning till the very end
50th listen: This song is giving me live!!! I know most of the whole song by heart and singing it along LOUD is just incredible! This screams PARTY!!!!!
100th listen: I cant even contain myself at listening to it... I have to sing along and moves my bones even without being aware! This is an A MA ZING song! Great job Rih
I think the itunes release date is perfect. Honestly, I feel a lot of people still don't know Rihanna has a new single out from a new album considering her other one with Eminem just left #1 and she's been releasing stuff all year.
Pop radio is jumping on this, the audience willing to buy the song in 2 weeks is only gonna be bigger.