Member Since: 1/4/2009
Posts: 11,404
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some cool, surprising and weird quotes from the new billboard article:
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But sales resulting from the Amazon 99-cents promotion will be factored into the Billboard 200
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Even before these promotions, sales projections for "Born This Way" have been a rollercoaster - those projections even changed this week, climbing by a couple hundred thousand units between Monday and Tuesday in the wake of the Amazon deal. In March, before any songs from the album apart from its title track had been released, anticipation was building among industry distribution, sales and retail executives that the album could be the first since Taylor Swift's "Speak Now" to reach the million-unit-debut-week milestone.
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Retailers and label sales and distribution executives were pointing to the then-new Target "Born This Way" sales promotion as the catalyst for their million-unit expectations. At that time, sources said Target was going to feature the album in a $10 million television campaign, which would have been its biggest to date. In contrast, Target's Taylor Swift "Speak Now" promotion was projected at about $7 million.
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But regardless of the Target promotion, Universal Music Group executives had been more cautious in their sales projection for "Born This Way," because female pop singers rarely have first-week album sales on that scale, although they do enjoy big first-week track download sales. That's what happened with Katy Perry's "Teenage Dream" LP, which was expected to rake in 500,000-700,000 first-week sales but instead debuted with 192,000.
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Also, some sales executives told Billboard that they backed away from their initial optimistic first-week sales projections after they found the album's first two singles, "Born This Way" and "Judas," musically disappointing. But the title track, which was the third-largest track download debut in its first week of availability, is already is at nearly 2.6 million downloads -- how that could be considered disappointing is a mystery.
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Up until now, Amazon has never produced a 100,000-sales week for an album, but some expect that to happen this week for "Born This Way," despite the download issues.
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full http://www.billboard.biz/bbbiz/indus...05199502.story
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