It's only been day one except a few artist nobody promote their singles within a few days, I think it took the Navy 2 months before getting a live performance of Diamonds
In my opinion the promotion will start kicking in February which is smart because if they would start now it would simply be knocked down by the Grammy performances. Jay Brown is probably going to force 1-2 performance on them, he obviously wants Shakira help Rihanna be bigger in SA and make Shakira bigger in the US. If this song smash it's win win.