I'm hoping she'll actually start doing stuff to hype it up once the countdown hits 7 days. A live chat, a contest, a teaser, something!
But then again I won't be surprised if she slips further into seclusion as time goes on, only crawling out of the darkness to retweet a few badly edited MS paint covers of We Can't Stop and tweet a picture of her and Cheyne sharing a totally platonic evening together at her house, as if she somehow has forgotten her Instagram password.