The exact same thing. As good as the music is, her sexed-up image is really unnatural. It may be true to her, but it's a terrible transition from My Everything. It's like she skipped "Justify My Love" and went straight to Erotica.
If it does better than "WWWY," it's because Adele and her management got their **** together. They made terrible choices while "WWWY" was a single. Adele scrapped a planned video and performed "All I Ask" on James Corden and the Grammys.
That too but selling 25 was more of a priority at the time
