I have watched it two other times now and I like it more than the first time I watched it.
The casual fans will probably hate or be neutral towards this. This is not what some ppl expect from her.
They want Born To Die and Nationa Anthem like videos, but I really believe that she got kinda sick of it.
It's simple, it's not outstanding. I think it suits her new style.
That's what I love about it. I don't know what people were expecting tbh
people, a SIMPLE video can be OUTSTANDING too. a couple posts up someone said that it's not outstanding, which makes it fit her new style? that's stupid; you shouldn't try to not be outstanding...? lol
the song itself is outstanding. the video is basic, subpar, and boring.
i'm not saying she needs to release a video like BTW, NA, R or Tropico every time (aka, expensive, huge production, big events). she also released BJ and SS, both very simple videos that were done excellently.