I've just watched it once so far. I am not blown away and this video was certainly not made to blow anybody away, but The closer we get to this era the more I get the impression that she wants to move away from the BTD-P-era as much as she can.
I have watched it two other times now and I like it more than the first time I watched it.
The casual fans will probably hate or be neutral towards this. This is not what some ppl expect from her.
They want Born To Die and Nationa Anthem like videos, but I really believe that she got kinda sick of it.
It's simple, it's not outstanding. I think it suits her new style.
