According to the marketing evaluations company Q Scores, Ms. Swift’s popularity rating, which takes into account familiarity (about 8 out of 10 people surveyed knows who she is) and appeal, peaked in 2010 at 30 out of 100. Presumably, Ms. Swift was reaping the benefits of the Kanye West debacle, when he interrupted her acceptance speech for Best Female Video by barging onstage at the MTV Video Music Awards in September 2009.
But her popularity score has since dropped by a third, to 20 this year, the lowest it’s ever been, though still 4 points higher than the average score (16) in the performer category.
“She’s not doing the kind of numbers that an advertiser would really love to see,” said Steven Levitt, president of the marketing company, noting her trajectory.
CoverGirl has let Ms. Swift’s contract expire. “We routinely evaluate our CoverGirls,” said Paige Cali, a company spokeswoman, adding that she couldn’t divulge further details except that the contract expired recently.
A Women’s Wear Daily article this week stated that Ms. Swift’s magazine covers sell fewer issues than those of her contemporaries, like Adele, Lady Gaga, Gwen Stefani, Lauren Conrad, Scarlett Johansson and Zooey Deschanel.
I'm interested with what She has next. Going all Hollywood, blending in w/ other and ended up being an ultra vanilla, or getting weirder and more immaculate. Someone invent a time machine pls.
Scotty Bee and his delusional butt still think nothing has changed.
Pauly kept sticking with Her as a parasite despite her horrible performance as a PR rep.
The one thing I don't get is Covergirl letting her contract expire?!?! I mean, I alone had bought about 100 of her lip gloss lipsticks I wonder what happened there??!!
I WANT MOOOOOAAAAAAARRRR!
i dont know what's happening 
