I agree with most of what was said here, but a few things; I don't agree that's she's not pushing her vocals to its full potential, have you heard the latter half of DW (song), the end of Touch It, Greedy in its entirety, or Everyday's high note at 2:33? She's definitely using major vocals on this album and live with the performances of DW (song) & Everyday (tbh there aren't enough live performances of these songs but that's due to lack of promo). Her videography needs work but I think she's seen enough fans complain to start changing things up (*see LMLY & Into You vid, massive improvement from the likes of OLT vid).
She isn't gonna change overnight but she's definitely improving little by little, she tried to reinvent herself into the sexy bunny thing and you guys threw that back in her face so what more do you want. Ariana just needs a better team, (I reckon she's among a lot of 'Yes' men who don't critique her) and needs to strike up some more performances, interviews, magazine covers to get her name out there. That's my gripe with this era, how the hell is anyone going to know you have new music if you don't let it be known through interviews, performances etc? You can't release without promo and expect the album to take off, you ain't Beyonce yet henny.
Srry for the long paragraphs.
But the thing is, this is still her at a six which is by all means extremely great but its nowhere close to her full potential.
Also, Ariana can dance. She's classically trained. She also plays a few instruments and wrote Higher at age 14. She's more talented than what her team promote her as.
But just imagine if Ari actually took time to improve her dance skills and slayed live.