A few markets just moved Birthday into power rotation including Washington DC. If this trend holds up, expect gains to pick back up on radio and the pop chart.
Because it is gonna under-perform anyway I was hoping it'd be quite a massive flop, she needs to be put off returning to Bonnie + Luke for her next album too. I need something fresh next time, but if the "Dream Team" are still making hits then I don't think she'll feel the need to move on.
If Unconditionally and Birthday were good enough they would've smashed regardless of Dark Horse.
Uncle was a terrible single choice and is too hard to sing along to, idk about Birthday. It's classic Katy, only thing I can think of is bad timing for the video, a bad video and maybe the public being tired of that sound from Katy.