Quote:
Originally posted by Lord_Byron28
While true radio formatting has changed a lot which is why artists such as Rihanna, Katy and Britney have been scoring their biggest radio hits within the past year or so. HAC as a big example has significantly restructured playing a lot more top 40 songs than in the past. A couple years ago around when Gaga debuted 100M ai was a huge number reserved for big smashes. Now 200M ai is the new 100M ai due to radio restructure (only recent ones to hit it have been mirrors and blurred lines).
Gaga better hope she can get pop and rhythmic on her side this era as their support was pretty weak during the BTW era. However radio has always been Gaga's weakest point out of sales, streaming and radio. She's a juggernaut in streaming and sales but radio doesn't pick her up quite as easily as other pop stars like Katy and Rihanna. Paparazzi and Alejandro were both messed up due to low radio play and, even though the entire BTW era had weaker radio support, Y&I had really good sales but radio didn't embrace it that much.
|
But Paparazzi and Born This Way are her only number ones on the radio songs chart.
Alejandro didn't garner as much airplay, but that was to be expected. After six consecutive number ones on pop, she was already overexposed by that point, and it only got worse through the Born This Way era.
And she hasn't had great recurrent airplay either, so she'll be reintroducing herself to radio. Rhythmic probably won't get on board. They're playing less dance hits and becoming more urban-focused like they were back in the mid-2000s. It'll be HAC and AC that she'd have to worry about.