She changes her hair every era, this is risky because she's essentially debuting as a new artist with every album. The GP have a short lived memory of popstars so an image overhaul on the regular is a risk for Rih alone
Yeah, Beyoncè takes so many risks that she didn't even want to release Formation because she just wanted the song to be a 'phonomenon', letting chart performance alone. All about Bey's is so ****ing calculated.