She should drop a few indie EPs or mixtapes at first to get temperature of what people want to hear from her next, before signing to a label.
Issue with her has been bad artist development (choosing right music, etc). Even starting with Evolution it's been downhill. The lack of commercial success didn't start then, so folks didn't notice. But Evolution was all over the place musically.
Is she pop? Is she urban? I'm not sure she knows either.
So I say do EDM
Unfortunately I think urban crowd has turned their back on her anyways lol