Tomorrow is Monday, starting a new press cycle. Headlines in the paper would be full of negative articles about Apple cheating artists and how correct Taylor is. This is all less than 10 days away from the critical launch of Apple Music. If this situation exploded, Apple Music would be off to a worse start than Tidal.
So yes, Taylor Swift, a young female musician, just single handedly forced the world's most powerful technology company to reverse course on a major financial decision for what will become the most popular streaming music service on earth, all in less than 24 hours. Her power is undeniable, and this is coming from someone who is not a fan.
Next to no one reads the paper and those who do are like 60 and don't give a **** about Apple Music
Tomorrow is Monday, starting a new press cycle. Headlines in the paper would be full of negative articles about Apple cheating artists and how correct Taylor is. This is all less than 10 days away from the critical launch of Apple Music. If this situation exploded, Apple Music would be off to a worse start than Tidal.
So yes, Taylor Swift, a young female musician, just single handedly forced the world's most powerful technology company to reverse course on a major financial decision for what will become the most popular streaming music service on earth, all in less than 24 hours. Her power is undeniable, and this is coming from someone who is not a fan.
I didn't deny her impact. Why would Apple want to do the stunt with Taylor if she DIDN'T have a huge influence?
Thing is, they put the costs in their balance sheet for marketing. They want to make money. so next time they raise the fees for the customers a little more, they raise less the money for the artists etc.
Positive for Apple, the customers thinks they are here for the artists (Taylor), The brand has even more value. Good for Taylor, even better for Apple.
