"We noticed that American products and the American way of eating are trendy at the moment," Judith Witting, sales manager for Sprehe, told SPIEGEL ONLINE. "Americans are more relaxed. Not like us stiff Germans, like (Chancellor Angela) Merkel."
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Witting told SPIEGEL ONLINE the connection never even occurred to her. "It was supposed to be a homage to the American lifestyle and the new US president," she said.