VMA 2011 (12.4 million viewers, highest of all time) - Gaga opens the show
VMA 2012 (6.1 million viewers; down 50%) - Rihanna opens the show (Gaga does not attend)
+
VMA 2013 (10.1 million viewers; 66% increase) - Gaga opens the show again
VMA 2014 (8.2M; down 20%) - Gaga does not attend
VMA 2011 (12.4 million viewers, highest of all time) - Gaga opens the show
VMA 2012 (6.1 million viewers; down 50%) - Rihanna opens the show (Gaga does not attend)
+
VMA 2013 (10.1 million viewers; 66% increase) - Gaga opens the show again
VMA 2014 (8.2M; down 20%) - Gaga does not attend
A lot of my friends told me they stopped watching during Taylor's performance and only tuned in to see what Ariana was going to do. Overall it was a disappointing show.
Since 2009 ALL music awards DEPEND on Gaga. Just watch the numbers. Say what you want about ARTPOP and find any excuses you want but the numbers are there sorry. GP wants commercial Gaga back the other girls besides Bey aren't enough.
Gaga didn't attend, so ratings automatically decreased as usual
Award show ratings literally always decrease when Gaga doesn't attend, compared to the years when she does attend
Sooo true. She needs to get her **** together and take over these award shows again.
these shows are so boring cause they have male performers. the only worthy one is sam smith. if they got rid of these boring men these shows would be so much more entertaining