[Retro]

In terms of release strategy, the artist under discussion is deciding the best way to release, with a well-orchestrated, pre-release notification to fans more likely than a flat-out surprise.

This is a rather important detail.

[BYoncé]

Originally posted by BadBitches

Get those sales sis

Sis this aint gonna get her sales, knowing ATRL all this will get her is hateful twitter mentions bc it wasn't someone's fave

[Theus]

[Summertime Love]

A double surprise to be honest.

[iforgiveyou]

Originally posted by 4AM.

This is a rather important detail.

Colbie Caillat @ColbieCaillat · Jun 8
Be sure and tune in to the @KellyandMichael tomorrow, I'll be on to make a special announcement!
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She made the announcement on the show then.

Colbie Caillat @ColbieCaillat · Jun 9
Get a FREE download of "TRY" http://smarturl.it/ColbieCaillatTryiT … It's from my brand new EP #GYPSYHEART, available on @iTunesMusic http://smarturl.it/ColbieGypsyHeartiT …

[Can't_M!ss_This]

She could have at least done the Super Bowl first

[ethan]

I thought it was weird that it just popped up. I assumed I just hadn't heard that it was being released. I don't think she is really the type of artist that surprised releases helps. It's a great EP though.

[Giancor]

mess

[Sanctuary]

"a household name" Doesn't it defeat the purpose of a "surprise release" if we're just now finding out days later?

As long as the flawless snippet wasn't her, I'm good.

[iforgiveyou]

Originally posted by GarageGlamorous

"a household name"

As long as the flawless snippet wasn't her, I'm good.

The snippet was for an upcoming song, it was never attached to a surprise release.

[ChrisRTW]

I loved her song Unwritten,the one they used on The Hills

[Moment4Life]

Originally posted by ChrisRTW

I loved her song Unwritten,the one they used on The Hills

That's Natasha Beddingfield. We don't know any Colbie hits

[PrinceMichaelFan]

Originally posted by ChrisRTW

I loved her song Unwritten,the one they used on The Hills

Mess... bye boy

[Sinister]

[FantasyRide]

i told y'all it was just going to be a random artist that people had heard of and not some major pop girl..

[Changes]

Originally posted by Ricanaire

who the **** is Colbie Cailiat wasn't her last hit single "Teardrops on my Guitar" or some ****?

at you

[Lucky#17]

What... the ****

[Jake.]

Probably not her, but the EP is amazing so it's all good.

[Ichinaru19]

You guys should listen to it its really good

[Scabandplaster]