My teacher worked in a shampoo factory for L'Oréal when she was getting through college. She said that they had these HUGE buckets of shampoo and had to fill a certain amount of bottles. If they ran out of the "extra soft shampoo" they would just fill the soft shampoo bottles with normal shampoo, and it happened ALL the time she said. So basically if your buying the "extra soft shampoo", you're just buying the original but spending more.