At first I really hated the yellow, but it grew on me so much! It's still not the colour I'd buy, but I understand why they're flaunting it more than other colours. It's so in-your-face, bold, different and iconic.
They had the Lumia 800 in Pink. So sad the new lineup doesn't have a pink phone (although I'm certain the 820 will have a pink removable shell eventually). A case just isn't the sameeee