65 is lukewarm reception at most. Yeah it indicates "generally positive" but most o the reviews were around the likes of "it's a bit disappointing for Madonna."
The general public doesn't care about critic reviews anyways.
I've personally never run in to anyone who cares about it, besides the people on this site.
I've met many people that enjoy lots of music that is promoted by critics. It's true that it matters more for underground artists, but if a Pop artist can get critical acclaim it gives them more crossover appeal (kinda like Kanye in 2010).
A lot of people do; it's respectful for an artist to get critical acclaim and gives them more credibility.
I do care about critics reviews, they don't affect my opinion on a record after I listen to it, but it definitely helps me to not have a delusional idea about the concept that the music industry has on the artist/its music. :x