I am definitely going! Last year I went with a group of friends for the first time. It wasn't too crazy but I remember I just got a purse for my mom for Xmas and as I was walking to the check out counter this rude old bitch lady snatched it from my hand! I chased her all over the store, snatched it back and bought it.
That event got me hooked and I'll be attending the event this year.