She's actually doing fine. See, this is the problem here, ATRLers are all about sales and **** and ATRLers believe that's what makes up an era. An era isn't all about sales, it's also about the audiences. The 'Born This Way' era is a perfect example of the saying "Music isn't all about sales, it's about gathering the people together". I wish sometimes ATRL would shut the **** up with the receipts.
I agree that "Born This Way" era was kind of a mess. She has made a couple of decisions that were careless or forced this era. I think she gets it too, but you know Gaga, she is a young woman with a curious mind. She's very experimental, she does not care what the public wants, she is following her own vision without any permission from any of her label (except from the people she trusts).
To all the Gaga stans, and former Gaga stans, please understand that she cannot do everything you want her to do and we should all be grateful for having a fave that is not controlled, basic, and meaningless.