“There’s this new pop-up video technology called augmented reality,” Rihanna tells JustJared.com. “There will be a barcode on the Doritos chip bags, you go home and hold it up to your computer and a video will pop up. We shot the exact video twice – one in day, one in night. So the night version has everything different — it has everything is in the day version, it’s just black and gray. It’s darker and grittier. You’ll be able to click at any time and make it night and the same shot will show up just in the night version. It’s cool.”
“There’s this new pop-up video technology called augmented reality,” Rihanna tells JustJared.com. “There will be a barcode on the Doritos chip bags, you go home and hold it up to your computer and a video will pop up. We shot the exact video twice – one in day, one in night. So the night version has everything different — it has everything is in the day version, it’s just black and gray. It’s darker and grittier. You’ll be able to click at any time and make it night and the same shot will show up just in the night version. It’s cool.”
“There’s this new pop-up video technology called augmented reality,” Rihanna tells JustJared.com. “There will be a barcode on the Doritos chip bags, you go home and hold it up to your computer and a video will pop up. We shot the exact video twice – one in day, one in night. So the night version has everything different — it has everything is in the day version, it’s just black and gray. It’s darker and grittier. You’ll be able to click at any time and make it night and the same shot will show up just in the night version. It’s cool.”