Videos are on youtube though so I'm not understanding what this will do?
No one is leaving Spotify's $5/$10 price for something potentially 4x as much. It just won't happen.
That is nothing but an overestimation of power. Even if they pulled Beyonce, Jay-Z, and whoever else is assoiated with Roc Nation or whatever, Spotify would still continue to grow a lot faster than TidalWifi or what not.