Quote:
Originally posted by Idontcareaboutyou
It's weird how the US has just dropped digital sales like that. I mean the UK has also switched to streaming but its weekly #1s still sell between 55k and 80k a week in pure sales on a regular basis which is equivalent to about 275k to 400k in the US.
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This isn't actually true. The US started seeing sales declines before the UK. The peak year of sales in the US and UK were both 2012 I believe, and they've fallen ever since then. It's just that it's only recently that most people have finally accepted this.
Back in 2012, 2013, even 2014 whenever I pointed out that sales had peaked and were going to drop from now on, people just said stuff like "It's just a temporary blip" or "It's because there's no big hits out right now" or "They'll increase when Roar and Applause are released". The truth is, those things don't matter, if the sales in 2013 are lower than the sales in 2012 EVERY SINGLE WEEK for months on end, it's clearly a permanent trend, not a coincidence... It's now got to the stage that everybody accepts that they've peaked, since you can't deny it anymore, but it's actually been happening for years now.
Coincidentally, the same happened whenever I told people back in 2012/2013 that dance-pop was fading. Most people would agree NOW that dance-pop has definitely faded, but back then it was difficult to convince people it would happen (despite all the figures, such as the sales-to-airplay ratios of dance-pop songs in 2012 like Where Have You Been, Let Me Love You, Pound The Alarm and Don't Wake Me Up, suggesting that it was going into decline).