[ciara]

Originally posted by Tsuko

Radio is primarily what it comes down to at the end of the day, at least for getting sales. You can do other things like music videos, live performances, etc. to help, but radio is the best kind of promotion overall. At least for Ciara it's good that they count Youtube views in the Hot 100, since she does great there.

Not when it comes to Ciara. Radio is very important, but Ciara's strong points are in streaming not radio, that's why I'm not getting my hopes up or being optimistic about this single until she drops a music video. The video could push the song digitally and then the song will pick up in radio because of sales........

[Flare]

Originally posted by ciara

Not when it comes to Ciara. Radio is very important, but Ciara's strong points are in streaming not radio, that's why I'm not getting my hopes up or being optimistic about this single until she drops a music video. The video could push the song digitally and then the song will pick up in radio because of sales........

Lol, you tried that. Ciara's strong point currently is radio. Streaming is least effective currently for her until I am proven otherwise. If she was a strong streaming artist, I'm Out should have had longer legs and she would have one Vevo certified video by now (especially with the boost she got when her album dropped. Ride and Like A Boy were flying in views then just stopped after the album week). Her spotify and other streaming site plays aren't by any means impressive either.

Additionally, I'll throw in that radio is your BEST avenue for promo no matter the artist. When the video effect wears off and the live/TV promo opportunities dry up, you need radio to bump your song consistently to keep consistent sales and streams (whether it be on the video or audio streams). When it comes to Overdose, Ciara needs radio to back her up. If Top 40 doesn't pick her up, Overdose will just be like I'm Out and flop to the ends of earth even with an amazing video.

[Willy.]

Originally posted by Flare

Lol, you tried that. Ciara's strong point currently is radio. Streaming is least effective for her until I am proven otherwise. If she was a strong streaming artist, I'm Out should have had longer legs and she would have one Vevo certified video by now (especially with the boost she got when her album dropped. Ride and Like A Boy were flying in views then just stopped after the album week).

Streaming is actually the reason why Body Party peaked at #22.

Streaming doesn't just equate to video streaming, especially since BP was massive on audio streaming.

[Flare]

Originally posted by Willy.

Streaming is actually the reason why Body Party peaked at #22.

Streaming doesn't just equate to video streaming, especially since BP was massive on audio streaming.

I'll wait for you to realize I was editing my post before I even seen your post. #StepItUp #YouKnowIEditLikeCrazy
EDIT: Added another word or two to make sure you can't clapback too quick. #OneStepAheadWillysus

[Willy.]

Originally posted by Flare

I'll wait for you to realize I was editing my post before I even seen your post. #StepItUp #YouKnowIEditLikeCrazy
EDIT: Added another word or two to make sure you can't clapback too quick. #OneStepAheadWillysus

It still isn't that accurate. Body Party was a streaming giant even before it really began rising on Urban radio.

It peaked at right under 45M overall AI. It wouldn't have went Top 40 if it weren't for it's streaming, especially since it was mostly stagnant in the 110-130 region on iTunes for the longest.

I'm Out is a prime example of digital repression that failed. But yeah, airplay is also important. I'm Out only peaked at #26 on Urban.

[MP2K]

Her strong point is (now) streaming but after the video comes out her radio play is going to be her make or break or else it will peak after 4 weeks. She's proven with Ride and Body Party that she can make it without slaying digitally and she can fall back on her radio and now streaming play. Her radio play doesn't have to be front-loaded either, it's better when it gradually picks up and surprises people.

[Flare]

Originally posted by Willy.

It still isn't that accurate. Body Party was a streaming giant even before it really began rising on Urban radio.

It peaked at right under 45M overall AI. It wouldn't have went Top 40 if it weren't for it's streaming, especially since it was mostly stagnant in the 110-130 region on iTunes for the longest.

I'm Out is a prime example of digital repression that failed. But yeah, airplay is also important. I'm Out only peaked at #26 on Urban.

But peaks mean nothing when radio isn't backing you up aka I'm Out her most recent single (which should be the better indicator of where Ciara is at than BP which came earlier under very different circumstances than we are at now).

A perfect example of what I'm talking about is Love More (you should know a lot about this ) which is a song that grew charting legs (higher peaking, longevity) from radio airplay with minimal promo and streaming was ok.

Also, radio play made Body Party go gold not streaming so, I still don't get what's up with the obsession with peaks. The certifications mean more at the end of the day not the peaks. You should know that.
---
The whole thing is that, when your song has longevity on radio, it gains the chance to stay on the charts and even get more live/televised promo as a result. Body Party is a great example of this. Streaming got Body Party noticed but radio play gave it legs made it become (arguably) the R&B song of the year.

[Kweenara]

Originally posted by Flare

The whole thing is that, when your song has longevity on radio, it gains the chance to stay on the charts and even get more live/televised promo as a result. Body Party is a great example of this. Streaming got Body Party noticed but radio play gave it legs made it become (arguably) the R&B song of the year.

+1

[Beatfreak]

I need this to smash ugh

[getback]

I believe we all agree that every song needs radio back up for longevity. The only reason why Body Party stayed in the chart so long was the airplay point, not streaming point or digital sales.

It has been proven through Body Party and I'm Out that Ci has a moderate streaming force, and it helps her sales a lot. I'm Out could've peaked much higher - inside top 30 I believe - if the digital single were released the same time with the music video, and the airplay were higher.

--

So, if Overdose wants to smash, it will need to build up the airplay before having any kind of mass promotion. I believe we will have to wait till the end of November to have the music video released. At that time, the song should be around top 20 Urban/Rhythmic and maybe top 30 on Pop if Epic spends a little money to support it on radio.

Don't forget about the AMA on Nov 26th. It's a perfect chance to perform. She should perform on that Sunday, and then release the music video right on the next day. The hype from the AMA will help to increase the hype of the music video, and both the hype from the AMA and the mv will interact with each other to boost the sales and airplay of the song
Since Overdose is for Pop, we can expect a bigger boost than what Body Party got from the BET. Overdose could make a great jump on chart the following week, and then decrease a little bit over December.
If Epic is good enough to book her a performance @ the Grammys in the end of January, assumed that her airplay is close to top 10 on Pop at that time (and top 10 Urban/Rhythmic if they really support the song), an amazing performance @ the Grammys (and maybe even a win for Body Party) would definitely push the song to top 10/very close top 10 on Hot 100.

[dantemarquis]

I love how everyone in here thinks they're a music business veteran who knows the ins and outs of how to get a hit. lol...

[Flare]

Originally posted by getback

I believe we all agree that every song needs radio back up for longevity. The only reason why Body Party stayed in the chart so long was the airplay point, not streaming point or digital sales.

It has been proven through Body Party and I'm Out that Ci has a moderate streaming force, and it helps her sales a lot. I'm Out could've peaked much higher - inside top 30 I believe - if the digital single were released the same time with the music video, and the airplay were higher.

Debatable. As the Barbz rightfully argued, Nicki is a real (video) streaming force and she brought in a good amount of those views on I'm Out (and press on pop blogs that Ciara doesn't regularly get outside of fashion mentions) that wouldn't have been there otherwise. However, I see where you're coming from.

[getback]

Originally posted by dantemarquis

I love how everyone in here thinks they're a music business veteran who knows the ins and outs of how to get a hit. lol...

So you think none of us here know something about the music industry? Ofc we are not INSIDE the industry to know how it work, like how they book performance etc., but we have been watching performances of all the artists through years and we can understand see how things work with the GP - which we're a part of it.

If you don't think you can do it, you will never be able to do it. If you want to work in the music industry, start with thinking how to improve the performance of a song/an artist based on what you observe and learn at school (assumed that you study something business/marketing related). Even the people in the music industry just came from people like us, they all just had what they studied at school and a passion to work in that industry. Don't use the "oh I'm not in it, I know nothing, none of my opinions is valid" voice with me.

Originally posted by Flare

Debatable. As the Barbz rightfully argued, Nicki is a real (video) streaming force and she brought in a good amount of those views on I'm Out (and press on pop blogs that Ciara doesn't regularly get outside of fashion mentions) that wouldn't have been there otherwise. However, I see where you're coming from.

If you compare the streaming of Body Party and I'm Out, you can see how much Nicki contributed to I'm Out.
Look at Body Party alone, if it streaming point were not that high (#10 with 3.8 mil streams), do you think it could debut at #35 with only nearly 30k copies cold?
Obviously Ci has a MODERATE streaming force. I don't say strong because if it's strong she would have had VEVO certified videos now.

[Flare]

Originally posted by getback

If you compare the streaming of Body Party and I'm Out, you can see how much Nicki contributed to I'm Out.
Look at Body Party alone, if it streaming point were not that high (#10 with 3.8 mil streams), do you think it could debut at #35 with only nearly 30k copies cold?
Obviously Ci has a MODERATE streaming force. I don't say strong because if it's strong she would have had VEVO certified videos now.

Yas, come for my head with these receipts. Tug my weave a bit.

[MP2K]

These essays. The Squad is so educate.

[Exotic]

Originally posted by MP2K

These essays. The Squad is so educate.

Why did you get warned for this?

[collin]

Originally posted by Flare

Debatable. As the Barbz rightfully argued, Nicki is a real (video) streaming force and she brought in a good amount of those views on I'm Out (and press on pop blogs that Ciara doesn't regularly get outside of fashion mentions) that wouldn't have been there otherwise. However, I see where you're coming from.

Body Party debuted at #35 literally due to streaming It was #10 on Spotify that week. She's a force.

[getback]

Originally posted by Exotic

Why did you get warned for this?

clearly he was trolling

[MP2K]

Originally posted by Exotic

Why did you get warned for this?

I don't know, but it's whatever.

[Exotic]

Originally posted by getback

clearly he was trolling

He stans for Ciara, though. I'm sure he didn't mean any harm.