Quote:
Originally posted by RobynYoBank
Well, yeah, that part's hogwash.
But her main points actually provide a pretty compelling explanation for the state of album sales. For instance, pop album sales are so poor because many of the pop artists of the now have not been around for very long or have failed to build lasting connections with fans and are subsequently unable to take reap the benefits of good-faith sales from them. Some of the notable exceptions might be major teen phenomena (One Direction, Justin Bieber, Taylor Swift) who manage to build a relationship with an audience that, while holding less of a stake in overall album sales, is more effectively marketed to; and crossover acts who manage to juggle pop success with a time-developed fandom (Coldplay, Taylor Swift, Eminem, P!nk). Genres like rock and country enjoy the highest album sales because of established acts with older, devoted audiences.
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Yeah, I don't disagree with any of that, my main issue is with the the degree to which she minimizes how *who* you are able to appeal to/connect with may be just as significant a factor in the results yielded and whether or not your audience segment is more or less likely to pirate your output.