JoJo’s humble beginnings started with pop. It now appears things are changing. “It is a different sound in comparison to my first to albums,” she explains. “It’s definitely moving in the direction of where I am going with ‘Demonstrate’, as well as in the direction of my personal taste in music. I think for a while I was told that it wasn’t ok to like the music I liked or lean more towards the hip-hop and R&B direction, but I’m not afraid at this point to be myself and play with that. So I’m definitely venturing more in to the music that I love, that my friends enjoy, and I really wanna play more with hip-hop.”
Not too concerned with her fan base changing due to her slightly different musical direction, she makes a point that she’d never walk away from her original supporters. “There’s a part of me that’s absolutely approaching it as a new artist, but I would never neglect anyone that has been supporting me from the beginning. I’m so thankful so much so that this new album is for them as much as it is for myself.”
http://www.soulculture.co.uk/feature...music-i-liked/
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will the video ever come out?