Lyric videos are great for marketing purposes. People usually would rather watch a Lyric video rather than an audio video (unless it's awful like the Applause one)
N-e-ways, we all know Gaga didn't want DWUW to succeed so it isn't too shocking that she didn't come up with a lyric video. Well, it is shocking that Interscope didn't considering how hard they pushed it, but. Eh, eh.
Lyric videos are great for marketing purposes. People usually would rather watch a Lyric video rather than a lyric video (unless it's awful like the Applause one)
It's so strange to me how different she looked during The Fame era. How she looked during TFM to now is how she looked pre-Fame, Stefani days, but for TF she was like a whole different person. I guess that's the power of makeup!