Quote:
Originally posted by I'mRihannaFan
BEYONCE
- Worldwide tour
- Super Bowl performance
- An actual good album campaign
- ALL iTunes banners
- 18 music videos
- December 2013
- Always a great first week seller
- Unexpected release
RIHANNA
- Disastrous months before
- 1.4M free giveaway promoted by herself
- Decent first week seller
- No iTunes banners
- January 2016
It's not that difficult to understand. 
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March madness
SNL
The Grammys
iHeartRadioAwards.
4 singles
Anti Dairy
Etc
Several TV Ads promoted/running inbetween awards shows (AMAs), high rating tv shows (Empire, Scandal, HTGAW etc.
A new ad every time a room was unlocked etc.
The Super Bowl was 10 months before the album dropped, the same amount of time of Rihanna's last performance.
Rihanna & Roc Nation tried their best to echo what Beyoncé did with ST but she FAILED.
So shut that iish up.
