It's a weak track to come back with with a nearly 8 year long break under her belt. Album track? Single #3-5? Yeah sure, this is great, but to get the public's attention again? I just don't think this works.
I think the start is somewhat boring, and enjoy the song more when it builds up a bit (especially the last chorus). The parts where she inflects her words upwards reminds me of "Maps", and the bridge is just awful.
I'll be giving her my money when it's released and will still be rooting for her, but at this point I have lowered my hopes. I hope I'm wrong.
Ugh, I love her so much, but this song just doesn't go anywhere. What You Waiting For and Wind It Up are kinda experimental, and some of her best work. Also, whatever they did to her voice makes me think of Selena Gomez and it totally ruins it
It sounds generic for her. Like it straight up sounds like a Maroon 5 song with Gwen vocals.
Kind of bores me, I don't hate it but thats possibly because I don't want to dislike it.
Wheres that Gwen Stefani quirkiness?
Didn't really like it on the first listen but it's such a grower. I absolutely love it now, especially the production. I have my coins ready for whenever it's up on iTunes.
Lots of drama about BDL in the comments section of BSO
The girl Kristen who originally heard the track back in September said this sounds like a remix of what she heard (apparently there was piano in the original and men chanting "oooh" where there are synths in this one). She's not sure if this became the official version of the single or not.