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Originally posted by Edge Of Glory
Some of y'all thinking that Gaga (or any artists) should just release the biggest hits from the album and then slow down. 
When an artist is crafting an "era", it shouldn't entirely be based around "which songs will hit #1 the fastest with the strongest lead?", it should be based around "which songs will give me success while also allowing me to express the imagery and themes on the album clearly?". Honestly, one of the the worst parts about the business part of the music industry is that the concept of “it’s okay if this album/song isn’t as big as the last one” doesn’t exist apparently.
If I was a label executive, I would never say "NO, GAGA. THERE IS NO WAY YOU WILL RELEASE "VENUS". YOU WILL RELEASE "DO WHAT U WANT" AND "GYPSY" AND THEN END THE ERA". I would realize that "Venus" has as much a chance of succeeding as it does of flopping, and put it out. If it succeeded, then great, we've got another hit for Gaga's catalog, while also sticking with what she wanted. If not, we allow to song to die a bit, then organize a promotional plan with Gaga for "Do What U Want" to regain the momentum.
You notice how The Fame and The Fame Monster were her most organized eras? It's because her and her label collaborated to make sure a middle meeting ground where Gaga and the label agreed on single choices as long as she was able to honor her creativity was met. I would say some of the Born This Way era and most of the ARTPOP era didn't get to that meeting ground, and that's why they were messy. |
"Venus" never would have worked as a single because it is a god-awful song. Just like "Judas" It would have had NO chance of succeeding and would have killed the era two months sooner than what Gaga herself did by pouting in December.
Anybody who knew what they were doing should have recognized that "Venus" being released as a COMMERCIAL single (not an artistic purposes single, COMMERCIAL) would have been a disastrous investment. Clearly Gaga and her team didn't know what they were doing back then, but Troy changing the single from Venus to DWUW was the best decision made the entire era.
Also, The Fame and The Fame Monster were able to be more organized due in part to the music being much better and her team was cohesive. With Born This Way, the music was still good, but the team was already showing cracks at that point (which culminated in BoomKack being fired). Now with this era, the neither the music nor the execution was all there. Yes, there are good songs on ARTPOP, but the majority of it is weaker than her past material.
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I talk too much c**p on this site 