Spears made young women care about perfume for the first time. "She made it cool to wear fragrance," says Karen Grant, vice president and global beauty analyst for the NPD Group. "Young people are still very engaged in fragrance, and that awareness was raised years ago by Britney Spears. Britney was part of that appeal."
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"If you look at people like Lady Gaga or Madonna, whose fragrances should have done well, they didn’t do as well as Britney because they didn’t care. Britney really cares about fragrance. She loves to talk about it, wear it, and even sing about it."
