Jake Nava probably assumed it was a single because of the song being used for the Pepsi campaign...and some random hair stylist for a backup dancer really doesn't confirm anything as far as a video shoot is concerned
But it does for people I also have 2nd thoughts at every step, but some people just die for new music, that they (try to) believe everything
Lies cause we all know people bought those tickets for the new music more than anything
I think a lot of people bought tickets for this reason, but there was certainly no promise of new music, so there was also just a lot of people wanting to see her perform.