GTA's vast and action-packed virtual world is frequently more appealing to players than the real one, with 14% of British men admitting they are likely to throw a sickie on the launch day of a new game.
Five years in the making, the game’s development and marketing budget of £170 million ($265,778,000 USD) is the equivalent of a blockbuster film. Such is the success of the series, industry experts believe its latest incarnation will rewrite the record books, shifting 25 million copies in the first year alone, achieving sales of £1bn.
